You'll be able to follow these best practices with more ease and consistency with the help of the right Web marketing tools. Read on to learn how WordStream, a unique Keyword Management and Inbound Marketing System, can play a role in your search marketing strategy.
How To Market A Product On The Internet: Start With Effective Keyword Research
Many aspects of Web marketing, but in particular PPC Search marketing and SEO, begin with keyword research—the Discovery and analysis of words and Phrases that people use when searching (via search engines) for a Particular Product or Service. The keywords specific to your market or vertical may seem obvious, but you'd be surprised how often common sense fails when it comes to keyword research and Search Advertising. Brainstorming and intuition won't cut it for the serious Web marketer—you need to back up your decisions with real-world data.
So where do you find that data? Most Web marketers turn to a handful of Keyword Suggestion Tools, like Keyword Discovery and the Google AdWords Keyword Tool. However, these Third-Party Keyword Tools aren't necessarily the best way to accomplish your keyword research. They can actually put you at a disadvantage for Web marketing, leaving you with keyword data that is: